Your positioning isn’t working. Here’s why.
If your team doesn’t believe it, your market won’t either. Let’s fix that.
Anyone can be bold. The hard part is being believable.
Let’s fix your positioning, put your face where trust happens, and use AI to make follow-up your unfair advantage.
Today’s agenda:
📌 The positioning move that makes your market lean in
📹 How to be trusted before you’ve said a word
⌛ My 5-minute AI play that buys back hours
💼 Briefly: GenAI search, loyalty programs, & GPT-5 leak
⏱️ Up & coming: AI agents take the wheel
🧭 Bold positioning starts with truth
Founders often hear “you need to stand out,” and then rush to slap a bold tagline on their homepage.
But boldness without belief doesn’t work. If your team doesn’t buy it—and your product can’t back it up—your market won’t, either.
🎨 Crafting your positioning
A good positioning statement is a filter that clarifies what you do, who it’s for, and why it’s different—and every word needs to be real.
That’s how you build trust, not just attention.
🏗️ Building a manifesto
Same goes for your Manifesto. This is where you lay out your vision, values, and what you’re willing to stake your reputation on. It should guide how you hire, sell, and execute.
And yes, it should be bold—but only if it’s backed by your behavior.
🧑💻 Here’s the cheat code:
Make confident claims—but only ones you can deliver on.
Align every word with what your team actually believes and does.
Use your Manifesto to create internal clarity, not just external hype.
When your messaging is bold and true, it becomes magnetic. Not just to customers, but to talent, investors, and partners who want to be part of something real.
🎥 Trust is easier to build when people can see you
People don’t buy from perfect brands. They buy from people they trust. And trust is built faster when your audience can see your face, hear your voice, and get a read on who you actually are.
That’s where video comes in.
Video shows who you are—your energy, your style, your passion. And in a world where people are deciding fast who to trust and who to ignore, that face-to-face connection (even if it's one-way) can tip the scales in your favor.
The best part? You don’t need fancy production. You just need to be real.
🎯 Here’s why video works:
It humanizes your brand. People trust people, not logos.
It proves you’re legit. Passion is contagious, and hard to fake on camera.
It builds comfort. When a prospect sees and hears you, they feel like they already know you.
🛠️ Start simple: intro video, product walkthrough, quick screen share. Be consistent, be yourself, and let people see the human behind the company.
👉 Want help weaving video into your content strategy? Schedule a Discovery Call →
⏱️ You don’t need more hours—you need fewer low-leverage ones
After a sales call, most reps move on. No follow-up, no recap, no clear next steps. That’s a missed opportunity—both to build trust and to close deals.
Here’s what I do instead: Right after a call, I drop the transcript into AI, run a pre-written prompt, and get a clean, strategic follow-up in five minutes.
It recaps the conversation, outlines the strategy we discussed, and makes next steps concrete.
That one move:
Makes me more valuable to the prospect (I just became their assistant and strategist).
Creates mutual accountability.
Buys me back 2–3 hours a day I used to spend wrapping up calls manually.
But I’m not using that time to write more emails. I’m using it to coach my team, review accounts, and show up where leadership actually matters. AI didn’t replace the work—it cleared the path to better work.
This clip is from my conversation with Sean Patton on the No Limit Leadership podcast, where we dig into how AI, leadership presence, and coaching culture fit together in today’s remote-first world.
🎧 Listen to the full episode →
Briefly
🔍 Perplexity and OpenAI’s new AI browsers will go heavy on personalization, rewarding brands with structured, persona-specific content that answers exactly what buyers ask.
📱 A Gale report shows 70% of consumers are more likely to join loyalty programs with active communities, while a third of Gen Z and millennials leave when programs feel impersonal.
🔍 Google had been indexing public ChatGPT shared links—exposing prompts, responses, and even client details—until OpenAI quietly killed the feature over privacy concerns.
🤖 A leaked system prompt allegedly shows GPT-5’s internal rules and tools. Authenticity is unproven, but it’s a rare peek into how the model is steered.
Up & Coming
AI agents are stepping out of the lab and into live campaigns—qualifying leads, researching accounts, and creating personalized content without human touch.
Some teams are already letting them run full campaigns end-to-end. The jump from marketing automation to true orchestration is officially here. Read the full article →