🛡️ Your shield against the unpredictable
🛡️ Your shield against the unpredictable
How a strong company culture, better client onboarding, and seasonal strategies will make your business unstoppable
A few weeks into 2024, priorities have shifted from reflection and planning to dynamic, action-oriented initiatives as businesses are eager to turn plans into reality.
Today’s tips and strategies are focused on the trends and tools you need to know to succeed.
Today’s agenda:
🚗 Drive your business forward—no matter the market
💭 What are you missing when you onboard new clients?
❄️ Using seasons and events to boost engagement
💼 Briefly — our quick news roundup
⏱️ Up & coming
💪 Resilient teams keep business moving
None of us can accurately predict what 2024 will bring, but according to CEO and strategic advisor Jack Truong, it doesn’t really matter—as long as your company culture is strong.
“In my experience, a robust company culture that thrives on change serves as a shield against these variables, fostering adaptability, collaboration and innovation,” Truong writes for Entrepreneur.
🧗 How to forge ahead against ‘economic ambiguity’
Support diversity for stronger decision-making and higher revenue
Embrace a multigenerational workforce to future-proof your business
Create a culture that prioritizes learning to remain adaptable
Encourage open communication and sharing ideas
Respect work-life balance and maintain flexibility
💡 What are some steps you can take in 2024 to strengthen your company culture?
🚰 Plug your lead gaps with better onboarding
If you’re encountering issues with leads down the road, it may be an issue with your onboarding.
🪣 Many companies want more leads, but if they have a flawed sales process, they are essentially “pouring water into a bucket with holes.”
Chris Carr, founder and CEO of digital marketing agency Farotech, created a 10-week client onboarding process to address this problem.
🧰 Tips for plugging the holes
Pinpoint your cost per acquisition (CPA)
Evaluate customer behavior and engagement (what triggers them to convert?)
Set clear goals
Listen to your clients (without an agenda)
Lay out the customer journey from start to end
Measure, measure, measure
💡 Do you think spending more time with your clients upfront could help prevent lead gaps later? What steps could you take to start fixing the gaps now?
🍃 Embracing the seasons
Search engines like Google prioritize local search results to provide users with relevant information based on their location.
🗺️ This includes:
Local keywords
Location-specific content
Consistent business information
Local event participation and seasonal communication also appear to be tied into local rankings.
✍️ How to build seasonal & event-based strategies
Recognize the events/seasons that resonate most with your local audience (spring homebuying season, tax season, holidays, etc.)
Consider the best ways to connect with your audience through these events—special promos, in-person/online webinars, holiday events, local events, etc.
Create your event plan, detailing your goals, budget, and content requirements
Craft event-based content—events page, blog posts, video, social media
Partner with local influencers and businesses to expand your reach
Don’t forget to measure your results to determine what worked and what didn’t.
💡 Local, community-focused content has become an increasingly important marketing trend. Jumping on these strategies now will help you stay ahead of the competition in 2024.
Briefly
🔗 Internal linking is as important as ever to your strategy—read these best practices to boost visibility and elevate accessibility
🤖 OpenAI reveals ChatGPT for Enterprise (subscription tier) has amassed 260 business customers with over 150,000 users so far since its release in August 2023—but the pricing is still unclear
📈 Track these 10 metrics to effectively measure your brand awareness, including customer sentiment and search traffic
💰 Microsoft briefly takes over Apple’s market cap to claim the title of most valuable public company (again) following its AI announcements and Apple’s declining iPhone sales
🗣️ Google Assistant plans to drop 17 features in the next few weeks following hundreds of layoffs and upcoming AI changes
Up & Coming
A quick scroll through tech news in the past few days revealed layoffs from Google, Duolingo, Amazon, Twitch, and Discord.
While it may feel like an early 2023 repeat, experts say this time it’s different—the job cuts are smaller, the tech sector is healthier overall, and the steady labor market points to “shifting priorities” rather than turmoil.